About
ROOTIVAEthnic By Choice
At Rootiva, creativity and cultural excellence fuel our every initiative. We are dedicated to promoting indigenous crafts and driving economic empowerment for local communities. By supporting local talents and artisans, our aim is to preserve traditional skills, uplift lives, and cultivate a dynamic environment of creativity and innovation. With a legacy spanning decades, Ethnocentrique continues to redefine and showcase the best of African fashion, art, and culture through impactful work

OUR SPECIALITIES
Collective experience of our team members and the years we have spent in the business allowed us to develop a vast network of suppliers, ensuring that our customers will always find what they are looking for.

“To be the backbone of the African creative industry, dedicated to preserving Africa's creative excellence.”
Our Vision

Advance cultural excellence, nurture local talent to promote Africa's boundless creativity, contributing to sustainable development across Africa
Our Mission

At the core of our operation, we are Authentic, Accountable, Audacious, Ambitious and Afrocentric.
Core Values
Join us today
TRUSTED BY MILLIONS FROM
ALL AROUND
THE WORLD!
Our dedicated team works with among the best courier services in the world making sure your product is delivered safe and on time.

PROJECT SPONSORS








ROOTIVA MARKETPLACE
We have been in the business for quite a while now, and in that time we have not only managed to make close relationships with numerous suppliers all over the world, but also recognized what people need. This means that we are always able to offer all the latest products, great prices, reliable service, fast service and premium customer support.