This year, designers are blending tradition with contemporary flair. Here’s what’s trending:

a) Modernized Dashikis & Kaftans

• Men & Women: Flowy, embroidered dashikis paired with slim-fit pants or skirts.

• Styling Tip: Add a leather belt and statement jewelry for a chic look.

b) Bold Ankara Prints

• Dresses, Blazers & Accessories: Mix-and-match patterns for a standout ensemble.

• Rootiva’s Pick: [Link to an Ankara midi dress from your store].

c) Afro-Urban Streetwear

• Graphic Tees: Featuring African proverbs or cultural motifs.

• Cargo Pants & Sneakers: Paired with a kufi cap or gele headwrap.

d) Sustainable African Fashion

• Eco-friendly Fabrics: Organic cotton, bamboo, and recycled materials.

• Slow Fashion: Handmade pieces supporting local artisans.